Amplica Labs (formerly Unfinished Labs) was incepted to solve society’s urgent social media problem by being the leaders in developing the critical infrastructure for the builders pioneering the next era of social networks. The team behind Amplica Labs has been at the forefront of innovation by creating entirely new models for the digital age, like the Decentralized Social Networking Protocol (DSNP) — a groundbreaking open-source protocol designed to serve as a new infrastructure for the next generation of the web. They were also critical in the contribution to Frequency, a Polkadot parachain designed to support the scaling of the Social Web, an evolution of the internet in which core social networking functionality is integrated within the web itself.